I showed off my iPad Pro at a couple family Christmas parties and everyone loved it. They especially loved the Pencil with this coloring book app called Pigment. What's interesting is I got very few questions about the device from a productivity standpoint. No one asked about file systems or windowed apps or even keyboards. And when I was showing people that you can just stick the pencil in the lightening port to give it a quick charge if you're running out of battery they all thought that was the coolest thing ever. The tech press can make fun of it all they want but my non-techie family and friends gave it a big thumbs up. Oh and one other thing I remember...no one mentioned weight, in fact most people were impressed with how light it felt for the size. After thinking about these reactions a bit more I think it was a mistake for Tim Cook to talk about how iPP can replace your laptop and 'who needs a PC anymore'. The way to market this device is its just a really great iPad that can do all the things you love, and more, on a really big, beautiful canvas. And push the Pencil more. The people I showed this device off to absolutely fell in love with the Pencil. And you don't need to be an artist to get enjoyment out of it. We were having so much fun just using it with a coloring book app. I think Apple should push the creative, fun side of the device and stay away from PC comparisons.