Yes im new here, hello everyone. Well as a marketing student i think that anouncing the Iphone 5 on October fifth (or making it available on that date) featuring IOS 5 is a great marketing strategy, just releasing an Iphone 4s is kinda mehish and kills the whole stunt completely. And also whats with all these cases? I mean why would a company produce them if they were not sure about the specifications of the device. After all the iphone 5 (or 4s or 4ex or 4air) has been in the hands of some manufacturing employees already so they could have bought details to back up the "leaked" design from some manufacturing employee. It have little to do with this but, i don't think the "iphone 4 lost at a bar" thing was accidental , after all the iphone got a whole lot of buzz from that method.