Ok, many of us think that the $100 price tag for .Mac is a bit much and that it should be free. However, what would would justify, IYO, the cost of .Mac? What kind of innovation would it take to compel you to purchase .Mac for $100/year? Post your ideas here and perhaps Apple will hear our cries! edit: What if Apple decided to throw in domain name registration, hosting and forwarding, your own unique e-mail address (email@example.com), cgi scripts, Java, XML, logs, killer website publishing software, and a superfast Cable/DSL broadband connection? Would you buy?