Just food for thought. . . If Apple sold 100% of it's products direct to consumers (as Dell has done), it may become a lot more successful! This is because it wouldn't have to worry about retail markup (which would lower it's prices), it could work one on one with it's customers (getting to know their customers better, resulting in superior service and support ), and by selling computers on-demand it doesn't have to worry about overstocking it's products, saving the company tons of money! Should Apple do this? What do you think?