I thinkt hat if Apple made network cables, I would end up buying them. They wouldnt need to do much to sell them to me, just put a little Apple logo on them, make sure they're gigabit, and I'm sold! I would pay a premium on the price just becuase they're made by Apple. I think I just have a soft spot for Apple cables - they're just soo cool. Is it just me, or is this a shared attitude? i.e. the Modem cables, the Power chargers, even the video cables! Would you buy Apple branded network cables, even if they were more expensive?