I thought it costs Apple around $300-$350 to build an iPhone. But, if it's only $179-$235, then I'd feel lighter asking for OLED and 5MP camera with better battery in next iPhone. Yeah, some would say things like millions of dollars for R&D blah blah, but Apple would still have plenty of cash left and we wouldn't need to worry about Apple's R&D budget. Also, iPhone doesn't require a huge marketing budget. No wonder why Apple's stock is up more than 70% year to date. ALSO, if AT&T is buying iPhones from APPLE at $300-$400(my guess), so much for the great AT&T subsidy.