If McDonald’s Advertised Like Apple

Discussion in 'Community Discussion' started by You are the One, Oct 16, 2015.

  1. Eileen89 macrumors 65816

    Joined:
    Aug 12, 2014
    #2
    I would fall asleep... That video was downright boring. :p
     
  2. iLog.Genius macrumors 601

    iLog.Genius

    Joined:
    Feb 24, 2009
    Location:
    Toronto, Ontario
  3. Scepticalscribe Contributor

    Scepticalscribe

    Joined:
    Jul 29, 2008
    Location:
    The Far Horizon
    #5
    Perhaps surprisingly, it is not just slick or clever advertising that makes a product sell, not over the long term.

    Great advertising will only work to a certain extent, and above all, not mask an awful product forever.

    In the case of Apple, yes, they packaged their image as one of rarefied connoisseurs of a series of esoteric devices, but they got away with it - and were able to continue to perpetuate it - because firstly, the computers actually looked great, - they were designed beautifully which made them a pleasure to use - and secondly, they worked extremely well. (And thirdly, they tended to offer excellent customer service).
     

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