There were quite a few threads about forgetting to order or not being given the opportunity to order AppleCare+ when they pre-ordered the iPhone 5. One of the threads said that you could e-mail Apple anytime prior to 9/21 and they would add it to your order. I did just that and yes, they very happily added it to my order. But when I was checking my service profile tonight I saw that there was no AppleCare+ associated with my iPhone. I called Apple and though they could see the AppleCare+ on my order, they had no explanation why it was never activated. If anyone else was in a similar situation you might want to double-check on the status of your AppleCare+.