I know this is a silly question, but granted that in January, the firmware upgrade was made immediately available (as far as I recall), I thought I would ask it anyways. I waited until WWDC to purchase a new computer, because I wanted to see if anything would be announced (mac mini upgrade, etc.). I think I'm going to go ahead an order a 3.06 Ghz iMac, with student discount, and get an iPod touch with the rebate. I'm assuming that I will have to pay the $9.95 to upgrade when firmware 2.0 is released, but I think it's a little silly. Products purchased after the announcement should be given the update for free. I know it's not a lot of money, but the computer itself is stretching my budget. Won't apple see a decline in sales of the iPod Touch in anticipation of the firmware update?