The htc one x. I own both phones, (5 and one x) and the iPhone 5 screen looks exactly the same as my iPhone 4/4s. Just longer. Color looks the same and so does brightness. The one x screen as a daily driver for the past 2 months is just absolutely incredible. It's like the icons are floating on the screen, even at medium brightness. I was expecting the 5s screen to have a lot more pop to it. Anyways, still a great phone. Just thought I'd share my observation.