David K. Every formerly of MacKiDo has recently post an article on his new site comparing Apple and Dells approach to selling computers. To use an old cliche I think he is comparing Apples to Oranges. About the ONLY similarity between Apple and Dell is that they sell computers. However their goal and approach is completely different. Dell wants to make money, thats it, make money. Apple wants to enable you to use your computer to its fullest potential, to allow you to do things easily that you can't do elsewhere, to make your computer a creative device, not just a word processor. Oh and they like to make some money. Sure Apple could follow Dells model. Switch over to Intel/AMD proccessors, use cheaper parts, more generic boxes, etc. But then they would just be DELL. Sadly I have seen Mr. Every grow more and more cynical over the years, finally culminating in the creation of his new site, iGeek.com. He used to be passionate about the Mac, now he just uses one. And hey if thats good for what he wants to do fine, but I don't buy the arguments about Dell being better than Apple. Maybe its better at selling units, but Apple has never been about quantity, its about quality.