There. I've said it. Admittedly, its in a fairly liberal-leaning , mostly anonymous internet forum, ostensibly centered around Apple products. But its a start. I don't think any less of my many friends whose lives seem centered on the trials and tribulations of overpaid athletes, or the seemingly eternal sports calendar. But, personally, I just don't care. If I think of ways to spend a pleasant Sunday afternoon, sitting on a couch watching multimillionaires throw, bat, and kick balls around seems like a poor second to the infinite other choices available to me. Rereading Proust. Cleaning out my refrigerator. Exploring Captain Beefheart's later works. I don't mind participating in sporting activities. I'm an enthusiastic cyclist. A passable golfer. Its just that I'm more of a doer than a watcher. I'd rather hack my way through a round on the crappiest nine hole course in the world, in the rain, rather than watch Rory McIlroy and Jordan Spieth in a sudden-death playoff at Augusta. And don't get me started on sports ugly brand extensions: Televised poker; fantasy sports leagues, and the annual purgatory that is March Madness. If you live your life around sports, if your first action on walking in the door is to turn on SportsCenter or Match of the day: Good for you. I don't mind. But please understand: there are (I think) quite a few of us who just don't care.