I would just like to give ancedotal eveidnce as to why emoji is such a big priority for apple and the iphone's success. I made a new friend that I didn't know very well and was communicating with them by mail. They sent me a message one time late at night which ended with "goodnight." I sent a one word "goodnight" reply, which due to it being the iphone had no emoji. This prompted a swift apology from my friend and a couple mails back and forth smoothing everything out letting them know that i wasn't mad and that it really was to mean just "goodnight"... Thing is, however you slice it, Japanese culture pushes to look past just what is written/said in communication, and emoji puts a face to words, like we do on this forum I think more than a few people would be pissed if the forum were to take away the smilies, don't you? Japan has push email for near EVERY phone over here, and if it doesn't have it, it's a big bag of fail. That's why there's no complaining about sms or mms here. It's just a big push email fest, so no one cares otherwise. Every phone registers the emoji, even windows mobile phones for softbank due to them making a font for their phones. Even google knows what's up and since about a year ago has been able to see emoji sent from cell phones on a computer. And just recently (about a week or so ago) the ability to send them from computers as well has been added. Not sure if it's on language settings other than Japanese, but it should be... This is business. If an entire nation says they're not gonna use your device ONLY because they can't put smilies in their mails, what company in their right mind would pass that easy to change oversight up? And for those people thinking it won't directly affect you, you're the same people who say you don't need push email because you have mms... When you have free, ubiquitus push email, your mindset changes... No message limit because it's all data plan (which is unlimited from the start anyway), and not only can you send full html messages to any phone, but to any computer mail address as well, any where in the world, for the same price as sending a message to your friend sitting next to you. mms's pics, movies, sounds, etc... same deal. Think voip for mms and it's probably a good image. Trust me, once you get it, you'll use it, like it, and wonder how you ever got along without it.