The 5c obviously isn't the headline phone at the moment, but it remains a decent choice for some buyers. Its $450 price makes it attractive for those who prefer to buy phones outright and not get caught in the contract web. It's got a very solid build. No "gate"-type issues to worry about. And it runs iOS8 without difficulty. I've dropped mine more than a few times in the year that I've had it, and it remains in perfect condition. I keep it in the Apple case. The 5c is a good pick for people who, realistically, tend to be a bit rough on their phones and don't want to stress with having a more delicate and expensive device in their pockets. The version now being sold is down to 8GB, compared with the 16GB when it was launched a year ago. That will be a deal-breaker for some. But for others, it's manageable -- especially if you store data/photos on the cloud and stream music. Obviously, the 5c is not going to win any features contests. But there's a market for lower-frills phones. And, personally, I like the plastic aesthetic and how the phone feels in the hand. I'm inclined to keep mine for a second year. I'll likely get my iOS-device features fix with the upgraded iPad Air.