I'm still struggling to decide between 32 and 64 as my storage option for the 5s. I have a 256GB SSD on the Mac, and to me that is the sweet spot. I'm thinking 32GB is the sweet spot for iOS. I'm jumping into the iOS world, so I have never had an iPhone before, although I am very familiar with how they work as I am up-to-date on all things Apple. In various threads on here, I see that the majority go with 32, although there are the 64GB buyers. So, how does your usage differ from iOS versus Mac? Obviously, apps and everything else are way smaller. And not all of us have unlimited data. I'm somewhat of a minimalist and don't like having clutter on my devices, so I am strongly leaning towards the 32 at this point. However, I plan to use the camera heavily as I will be doing lots of travelling. But even then, I'm sure 32 would be enough as you're never away from WiFi for that long. It's videos that take up the most space, not pictures. I'm glad to see things like iTunes Movies in the Cloud are on iOS now, so you can stream movies and the like over WiFi instead of having to download. Just like on the Mac. Does anyone go with 64GB just to have all that free space? Are you the opposite with storage when it comes to the Mac? Or do you legitimately need all that storage? I'm just curious if 32 is indeed the sweet spot like I think it is. I know 16 would be way too little, but is 32 just right for most of you?