Indie band cries foul over Apple's new Intel ad

Discussion in ' News Discussion' started by MacBytes, Jan 20, 2006.

  1. MacBytes macrumors bot

    Jul 5, 2003


    Category: News and Press Releases
    Link: Indie band cries foul over Apple's new Intel ad
    Description:: Apple’s new Intel-based Macs are shipping, and with it, the company has started a new television promotional campaign to advertise the systems. The ad has caught the attention of indie rockers The Postal Service for their similarity to the band’s video for its song Such Great Heights, which, ironically, is available for sale from the iTunes Music Store.

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  2. zap2 macrumors 604


    Mar 8, 2005
    Washington D.C
    i say and ad for their music video on iTunes and was like " when did Apple sell Tv ads?" then saw it was not an TV ad
  3. PlaceofDis macrumors Core

    Jan 6, 2004
  4. FreeState macrumors 68000


    Jun 24, 2004
    San Diego, CA
    I think the Postal Service (AKA Death Cab For Cutie) really do not care.

    The reason for saying this - they all use Powermacs. I sat next to them this summer for two hours in the Seattle airport and they all had them open...

    They like that they are getting attention though I am sure. The producer on IMO has the responsibility here. Not apple.
  5. Ashapalan macrumors 6502a

    Apr 17, 2005
    they had powermacs at an airport?
    how can that happen?
  6. PlaceofDis macrumors Core

    Jan 6, 2004
    btw, Postal Service and Death Cab For Cutie are two different bands, they just share Gibbards.
  7. Halsey12 macrumors regular

    Jan 1, 2006
    I like opening my powermac in public too! Kidding of course, I know you meant powerbook.
  8. FreeState macrumors 68000


    Jun 24, 2004
    San Diego, CA

    Woops my bad... thats what I get for typing at work:)
  9. shambolic macrumors regular

    Oct 27, 2003
    Staten Island, NY
    What's more, the track in question is now at no. 14 in the iTunes video charts (third most popular music video). Whether the similarity of Apple's commercial is an inadvertant mistake, a homage to the original, or a shameless rip-off, ultimately the band is doing quite nicely as a result.

    I'd say that the "crying foul" is just to get a little publicity, and expect that the complaint will be dropped fairly soon...
  10. sjhdez macrumors newbie

    Jan 20, 2006
    So the producer is a stylist...

    I don't get this one.

    The comment on their website is pretty weakly worded. I doubt that the video part of the music video was their artistic vision. It's not like I haven't seen this sterile technology overexposed white out look before in Bjork (all is full of love), Micheal Jackson (scream), and others videos. So if Apple admired the work and asked the producer who's intellectual property/style it was in the first place made something similar big deal. I mean, if you wanted Michealangelo to paint your church after seeing the Sistine Chapel don't you think you would expect something similar.

    What i really think it is rather is a publicity stunt to bring attention to iTunes, Apple, and the Intel ads. If they can get this controversy to pop up on CNN a few times it wins media mindshare. I don't think Postal Service views Apple negatively. Afterall wasn't that album propelled into a top seller partly because of the amazing succes and number one of said song for months on iTMS.
  11. iGary Guest


    May 26, 2004
    Randy's House
    Good for them, enjoy the publicity Apple gave you for free while it lasts.
  12. bdkennedy1 macrumors 65816

    Oct 24, 2002
    What a neat way to get more publicity for your song!
  13. narco macrumors 65816


    Dec 9, 2003
    The postal service in America, or in any other country does not use the type of technology that was featured in the ad, so if anyone has a right to use the imagery it's Apple.

  14. Thomas Harte macrumors 6502

    Nov 30, 2005
    I've never seen the video for that song, but isn't it something like 3 years old now? I think The Postal Service want to be careful if they don't want to be perceived as one trick ponies.
  15. Capt Underpants macrumors 68030

    Capt Underpants

    Jul 23, 2003
    Austin, Texas
    Both people in the postal service are doing their own things and are being successful. Definitely not one trick ponies...
  16. swingerofbirch macrumors 68030

    Oct 24, 2003
    The Amalgamated States of Central North America
    My two cents

    I am outraged to find out that the postal service has its own band. Instead of wasting money on some start up rock and roll outfit, they should stop raising the price of postage.

    Good for Apple for sticking it to them.
  17. Captain Canuck macrumors member

    Captain Canuck

    Jun 2, 2003
    Silicon Valley
    So they're similar "Big Deal" get over it you could say the same for every car ad on TV.. the Ford ad looks a lot like the Toyota ad which looks a lot like the Honda ad...gimme a break please!

    What I'd like to know is who is doing the voice over in the Apple ad -- it sounds a lot like Kiefer Sutherland -- call me crazy?!
  18. kingcrowing macrumors 6502a


    May 24, 2004
    Burlington, VT
    I def prefer UPS and fedex over the postal service... but maybe thats just because I'm into real music
  19. leftbanke7 macrumors 6502a


    Feb 4, 2004
    West Valley City, Utah
    When I first saw the ad, that is the first thing that I noticed is that it was eerily similar to the PS video. It was somewhat nice to know that it was supposed to be similar and I wasn't losing my mind or something.
  20. Wes Jordan macrumors regular

    Jan 4, 2006
    HAHAHAHA:D. Swingerofbirch made a funny. That's great. That wasn't a serious comment..right? They named it the Postal Service because they exchanged lyrics and music through the...Postal Service. I think its great.
  21. usclaneyj macrumors regular

    May 1, 2005
    so, first Lugz goes to bat over the eminem ipod ad, and now the postal service has an issue w/ the new mac-intel ad...

    and honestly, both have pretty good cases against apple. lol.. i guess there's something to be said for that whole "there are no new ideas" thing.
  22. joepunk macrumors 68030


    Aug 5, 2004
    a profane existence
    I guess I shall have to listen to the Apple Ad again. I agree with iGary, enjoy the free publicity The Postal Service.
  23. nagromme macrumors G5


    May 2, 2002
    This thread has gone in six amusing directions, but the actual truth has not yet come up :D

    The SAME people that created the Postal Service video ALSO created the Apple ad.

    The Postal Service should be mad at the creators (Josh & Xander) for re-cycling the concept! And Apple should be mad at being given a "used" concept!

    In the end though I don't think Apple is hurt by this, nor the Postal Service.

    It may well be that someone at Apple (we will call him "Mr. J.") was struck by the Postal Service video and thought "THAT would make a great TV ad." So he went to Josh & Xander and they told him they could do that. But maybe they shouldn't have told Apple that, since they clearly didn't really have the band's permission.
  24. Marble macrumors 6502a


    May 13, 2003
    Tucson, AZ
    Interesting! Thanks, nagromme. Your posts, both here and on IMG, are always insightful.
  25. autrefois macrumors 65816


    Oct 22, 2003
    Somewhere in the USA
    It was certainly wrong for the filmmakers to do this. I just wonder if Apple was aware before the ad was made. If so, it's obviously wrong for Apple to have given the go-ahead for it. If not, then it's not their fault and shouldn't be blamed.

    It doesn't matter if The Postal Service makes millions because of this, or how much The Postal Service likes Macs. The video was made for the band, not to sell Apple's computers. That video is associated with that band. Maybe they don't want Apple profiting off of something that was created for them. Maybe they don't want people associating their music with Apple. Why should they be forced to be associated with Apple?

    Let's take the illustration from their EP, which is on their site. It was apparently done by Kozyndan, a pair of illustrators. Let's say Philip Morris (of Marlboro cigarettes fame/infamy) approaches Kozyndan to make an illustration for an upcoming print ad campaign. Koyndan decides to use the exact same picture from the EP, except they stick a cigarette in the mouth of the guy in the blue and green hat. Is that ethical? Kozyndan created the illustration, but it's The Postal Service that would now be associated with Marlboro.

    I'm not saying Apple is like Philip Morris. I was just trying to give a clear example of why you might not want your music or your image associated with a company.

    I don't know legally who's in the right. I would assume the filmmakers checked into the legality of it. Legal doesn't mean ethical, however. If the group does make more money because of the concept for their video being rehashed and used for Apple, then at least they're getting something out of it. Doesn't make it right though.

    At the same time, the statement by Ben from the Postal Service is a little disingenuous. "We did not approve this commercialization"--it makes it sound like they object to their art being commercialized. But the Macworld article says "The song [from the video] has since been licensed for a movie soundtrack and used in television shows and advertisements." So they should have emphasized, "We did not approve this commericalization. We like to pick and choose who we sell out to..."

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