Phones Interesting read on the history of Samsung

Discussion in 'Alternatives to iOS and iOS Devices' started by kevinof, Mar 29, 2013.

  1. kevinof macrumors 6502a

    Jul 30, 2008
    Interesting read on the history of Samsung. Obviously a difference in culture between east and west but think there are lessons for all large companies in here.

    In 1995, Chairman Lee was dismayed to learn that cell phones he gave as New Year's gifts were found to be inoperable. He directed underlings to assemble a pile of 150,000 devices in a field outside the Gumi factory. More than 2,000 staff members gathered around the pile. Then it was set on fire. When the flames died down, bulldozers razed whatever was remaining. "If you continue to make poor-quality products like these," Lee Keon Hyok recalls the chairman saying, "I'll come back and do the same thing."

    The lesson stuck. In May 2012, three weeks before the new Galaxy S III was to be shipped, a Samsung customer told the company that the back covers for the smartphone looked cheaper than the demo models shown to clients earlier. "He was right," says DJ Lee, the marketing chief of Samsung Mobile. "The grain wasn't as fine on the later models." There were 100,000 covers in the warehouse with the inferior design, as well as shipments of the assembled devices waiting at airports. This time, there would be no bonfire — all 100,000 covers, as well as those on the units at the airports, were scrapped and replaced.
  2. Tinmania macrumors 68040


    Aug 8, 2011
    Very interesting read.

    I didn't know Samsung's chairman is the son of the founder (with his son in line to be next). He has more control than even Jobs had at Apple.

    That Frankfurt event was interesting too, if not epic. Interesting that they took all the stuff from the meeting room at that hotel in Germany was purchased and shipped back to S. Korea so the room could be recreated.


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