Apple seems to be on an unfortunate minor downward spiral that is rare for the modern version of the company. iPhone sales growth is slowing, Apple Watch sale predictions are down, and the company has released many products in 2015 that seem to not have been ready for the public at the time of release. With iPhone 7 and iOS 10 specifically, Apple has a chance to redeem itself and change the game. I think the company needs to push itself to create the most major iOS upgrade in a long time as iOS 10 can be a great milestone. Apple needs to stun in 2016, and the new versions of iOS and the iPhone are going to be two of the biggest factors in determining the company's future trajectory.