iPhone 17 Prices Could Rise as Soon as Monday, Rumor Claims

[MacRumors]

Apple could raise iPhone 17 prices as soon as Monday, August 10, according to a new rumor, well before the wider round of increases expected with next month's iPhone 18 Pro launch.

Weibo leaker "Fixed Focus Digital" said in a post yesterday that rumors are circulating about an iPhone 17 price change taking effect on August 10. The leaker was noncommittal about whether prices will actually move, though the post claimed with more certainty that Apple has called off plans to raise production capacity on some lines from 15% to 30%. It's not clear from the post which components or products that capacity change refers to.

Apple raised prices on Macs, iPads, and most other devices in June, citing soaring memory and storage costs, but left the iPhone, Apple Watch, AirPods, Studio Display, and accessories untouched. Apple's next round of pricing changes is widely rumored to center on the iPhone 18 Pro.

Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone next month, with the standard iPhone 18 and iPhone 18e not arriving until spring 2027. The iPhone 17 is set to remain Apple's mainstream option well into next year, which could give Apple sufficient reason to adjust its pricing independently of the new lineup.

If Apple does raise iPhone 17 prices this Monday, it remains to be seen whether the increase would apply across the whole lineup, including the iPhone 17e ($599), iPhone 17 ($799), iPhone Air ($999), iPhone 17 Pro ($1,099), and iPhone 17 Pro Max ($1,199), or whether only select models will be affected.

Article Link: iPhone 17 Prices Could Rise as Soon as Monday, Rumor Claims

 

[Slo Pesci]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

 

[Yourbigpalal83]

Heres the thing...if they raise the prices monday, ok so be it. We cant avoid it, but is this one of these situations where they raise the price 100-200 dollars now, and then come next month with the new phones the prices go up even more? cause thats not going to go over well.

If the iphone 17 pro max cost 1400 dollars now, but the 18 cause 1500-1600 dollars next month...i mean common....

 

[WilliApple]

This means if you need an iPhone, get it now.

 

[Mr_Ed]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

Nothing new. Supply and demand. As long as there is demand, meaning enough people willing to pay more, they will continue to raise prices. I wouldn’t expect anything different until/unless enough people consciously delay purchases by keeping their phones longer, or seek out alternatives.

 

[Miles Teg]

Apple's iPhone prices have not matched inflation and have lagged it, so in a sense they have actually gotten cheaper over time, at least in the US. This may be them now closing that gap. An iphone that sold for 1,000 in 2019, if priced for inflation should sell for 1,306.25 today.

 

[Vol Braakzakje]

Corporate greed these days doesn’t know any boundaries.

And inflation… my salary has not nearly increased as much as last couple of year’s inflation.

Anyway. I’m glad my iPhone 15 pro max is still fantastic. I’ll just try to squeeze more life out of my current devices instead of upgrading.

 

[DrRadon]

I remember the time where you could pick up something on 0% credit and pay it off while seeing prices fall. Now it’s „the sooner you buy the sweeter the payments“.

 

[macbookj0e]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

To keep those same profits after having to pay more to suppliers for parts.

Profits are maintained at whatever cost, even if that means charging us more. In other words a company's profits are more important than their customers - in their eyes.

 

[alayal]

I was feeling a disturbance in the force so I bought a 17e for a future present...

 

[gusping]

This means if you need an iPhone, get it now.

A discounted 17 Pro/Pro Max may be a very good call versus the 18 Pro/Pro Max which looks to be a truly meh 'upgrade'.

 

[vegetassj4]

iPhone pricing could not rise as soon as Monday, source claims.

 

[neuropsychguy]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

Many reasons. Companies could have record profits but once inflation is factored in, those profits might not exceed inflation. Companies have obligations to shareholders and expectations of those shareholders. Companies might be planning for future expenses. People running companies might like money. There are hundreds of other possibilities.

 

[ThatsMeRight]

Heres the thing...if they raise the prices monday, ok so be it. We cant avoid it, but is this one of these situations where they raise the price 100-200 dollars now, and then come next month with the new phones the prices go up even more? cause thats not going to go over well.

If the iphone 17 pro max cost 1400 dollars now, but the 18 cause 1500-1600 dollars next month...i mean common....

Well, if they do raise the prices next week, they won’t do it again next month.

It’s also kinda obvious why: they don’t want next month’s headlines to be all focused on the higher prices. They need the headline to be in the range of: “The new iPhones are here, available for pre-order this week!”

So they’re obviously raising the prices now, so that next month the price is no longer the focus. They’ll also be able to say that “it’s the same price as last year’s iPhone 17.”

 

[bd700pilot]

Apple's iPhone prices have not matched inflation and have lagged it, so in a sense they have actually gotten cheaper over time, at least in the US. This may be them now closing that gap. An iphone that sold for 1,000 in 2019, if priced for inflation should sell for 1,306.25 today.

EXACTLY! can’t stand people complaining that Apple might actually raise prices on a device that hasn’t significantly changed price in many years. Plus, I’m sure sure apples costs have gone up like all companies! Employees earn more, and all the OTHER expenditures any company makes need to be considered.

Now, do I think other Apple devices are overpriced? Sure. But your iPhone will remain a useful product for at least 5 years and nobody is forcing you to buy a new one every year or two.

People buying stuff they don’t need, with money they don’t have, to impress people they don’t know.

 

[Mr_Ed]

Anyway. I’m glad my iPhone 15 pro max is still fantastic. I’ll just try to squeeze more life out of my current devices instead of upgrading.

That’s really the key. A lot of us have little actual reason to get a new phone when we consider how we are actually using them. Had an iPhone 6 until I replaced with an 11PM and if I’m honest, I only upgraded then because I wanted a new gadget, not because the 6 was lacking for my use. I only replaced the 11PM with a 15PM because my son was at a point where he could use a phone so he got the 11PM.

 

[Happy_John]

Well, if they do raise the prices next week, they won’t do it again next month.

It’s also kinda obvious why: they don’t want next month’s headlines to be all focused on the higher prices. They need the headline to be in the range of: “The new iPhones are here, available for pre-order this week!”

So they’re obviously raising the prices now, so that next month the price is no longer the focus. They’ll also be able to say that “it’s the same price as last year’s iPhone 17.”

This. Raise prices when you are NOT pushing a sales drive. Don’t raise prices when you are pushing for a sales drive.

This seems to be the reason why they increased HomePod and Apple TV prices on existing models - to claim they’re not raising the price on the newer iterations when they are released.

They might get away with a price hike in the new phones released in September, because “new features”. The 17 and 17e won’t have new features, so, if they raise prices now”, they can say “same great price” for the 17 and 17e in September, as an alt native to an 18 pro, pro max, or ultra.

They might even raise the price on the 17 pro and pro max in August, so they can say “same great price” on the 18 pro and pro max. Once the 18 iPhones are released, the 17 iPhones will be available at discount from third party distributed anyway, so it’s only a price increase “on paper” except for the period between the price on read on old models and release of new models.

At this point, Apple is probably not expecting to shift lots of 17 pro and pro maxes between nie and the September event.

In other words, don’t buy a 17 pro or 17 pro max until the 18 pro or pro max is released, unless you have to.

The base 17 is still a great buy, but again, don’t buy now unless you think you really need a new base 17 before March 2027. Once the base 18 appears, the 17 will be discounted to pre-price hike levels through third party distributers.

And, most importantly, no user is obliged in any way to upgrade at all. You can always not give Apple your money, if the device you already have meets your needs and use-cases.

 

[BM84]

This means if you need an iPhone, get it now.

You'd need to be a lunatic to buy a Pro phone, 4 weeks before the new ones comes out, and as you say after a price rise which makes no sense with 4 weeks left of it's existence. Not sure what Apple's going to do here, a pro increase makes no sense, a base phone increase does. But they can't raise it to pro pricing level can they. Sounds like a muddle to me.

 

[Happy_John]

You'd need to be a lunatic to buy a Pro phone, 4 weeks before the new ones comes out, and as you say after a price rise which makes no sense with 4 weeks left of it's existence. Not sure what Apple's going to do here, a pro increase makes no sense, a base phone increase does. But they can't raise it to pro pricing level can they. Sounds like a muddle to me.

Increasing the price or the pro or pro max makes no sense in terms of the 17 pro or pro max, but it makes a lot of sense for Apple to increase the prices of these phones now to the price they intend to charge for the 18 pro and 18 pro max.

As you’ve said, they’re not going to lose many sales, as people will hold off buying until the 18 iterations come out, and they can soften the sting of the price increase now by upping prices on phones that they won’t sell now, but then say “same great price” for the 18 pro and pro max, which are the phones people will buy.

 

[BM84]

Increasing the price or the pro or pro max makes no sense in terms of the 17 pro or pro max, but it makes a lot if sense fir Apple to increase the prices of these phones now to the price they intend to charge for the 18 pro and 18 pro max.

As you’ve said, they’re not going to lose many sales, as people will hold off buying until the 18 iterations come out, and they can soften the sting of the price increase now by upping prices on phones that they won’t sell now, but then say “same great price” for the 18 pro and pro max, which are the phones people will buy.

They can. But that would be crazy. Adding up to $200 to a near end of life product. Mind you this is apple. People will do what people do and walk in there and buy it anyway. So why not 🤣

 

[Happy_John]

They can. But that would be crazy. Adding up to $200 to a near end of life product. Mind you this is apple. People will do what people do and walk in there and buy it anyway. So why not 🤣

Don’t think of it as a price increase on an end-of-life product. It’s pre-empting the price increase on the new version of the product.

People pay less attention to price increases on products they don’t want to buy than on products they do want to buy.

If they announce price increase at the 18 pro and pro max release event, a lot of the coverage by pundits will be on the price increase.

If they increase prices now, the news cycle will cycle, and the price increases will be “old news” and so less focused on at the September launch.

It makes a hell of a lot of sense for Apple to do it.

It’s why the previous price hikes earlier this year happened at a time when Apple were NOT launching a new product.

Increase prices when the least amount of people will pay attention to the price increases, so do it at a time where the least amount if people are intending to buy.

It’s not nice, but it’s clever.

 

[contacos]

Probably to ease the pain for when the iPhone 18 gets announced

 

[willzyx]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

You can thank AI and data centers for the RAM price increase. Also shareholders.

 

[foobarbaz]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

Because that’s how they keep making record profits?

If you don’t follow a record year with another record year, the business is literally (though not very much, of course) going downhill. That’s not what the shareholders want.

 

[Happy_John]

I'm just curious, why do companies who make record profits year after year continue to raise prices?

Because that is his they maintain record profits when their expenses rise.

That and the lunacy if “unlimited growth” and “number mist go up”.

Induvudaks are not that different. As cost of living rises, do you yourself not think you deserve your income to rise to match inflation and cost of living increases? The enviable consequence of your recurving a well-deserved pay rise, needed to maintain your level of dabcial stability, your employer must raise prices of the products and/or services they sell.

The demand for constant growth in an economy means that the cost of everything, from products to components to labour, must also continually increase.