This is the very first iPhone that I'm absolutely not considering to get. Heck, I'm not even curious about it. Right now I'm phone-less. I was waiting for the 5C to be a lot cheaper. I'm done with 2 years contracts and getting a brand new iPhone unlocked makes less and less sense every day. I was waiting for the 5C to change that... My reasoning is as follows: I really like iOS ecosystem, but I'm finding that my iPad mini is a better delivery system for most of their apps, than my (now ex) iPhone 5. I was in the situation that I used my iPhone only to check on twitter, web browsing, and music. Whenever I tried to play a game, or be for longer periods browsing the web I was pulling my iPad mini almost automatically. Then I moved out of the country and I left my iPhone behind because it was on contract (I sold it for $300 + they will take care of what's left of the contract). Being without a phone for almost 4 weeks now, I realized that I don't really need a fancy gadget. I just need a device capable of websurfing, social networking, calls... basic stuff that any smartphone can do now. The reason why I don't get a cheap phone is because it is hard for me to detach from Apple ecosystem. Having a MBP, apple tv and iPad, only makes it feel natural to get an iPhone again. Therefore I was hoping that the 5C would be more in line with what I believe a reasonable price for a phone should be. My point is that iOS is getting more accessible from different devices, that having an iPhone is not mandatory to enjoy it almost at it fullest. Maybe if I were in a position were I could get a plan, I might consider getting the 5S, but in my current position, it makes me realize why Android is getting so much traction. I can make a long list of why I'm willing to pay $1,200-$1,500 to get a MBP instead of a crappy windows for $300. I can explain how paying $430 for my iPad mini was such a good decision. But I can't come up with any answer to why I would pay $550 for a phone that can do almost the same as one that cost less than $300. Don't get me wrong, I think the iPhone 5S is the best phone in the world (but the 5C for the price is rubbish IMO). But with some Android phones catching up so quickly, it's not day and night difference as it used to be. Bottom line is, with technology advancing so fast, being the best phone in the world doesn't mean much anymore. And the stuff that the 400 dollars difference would allow me to do, is not worth it. After 4 years I think I'm going to say goodbye to the iPhone. I think I'm just a very representative average Joe. Said goodbye to Nokia; Symbian crash and burn. Said goodbye to BB; begins their long way downhill. Saying goodbye to iPhone; ????.