Wow, saw it and held it for the first time since release and I took my iPhone 5 32GB white flopped it down on table asked the genius to trade it in for a Blue iPhone 5C 32GB. Everything about it is just great. Sure it's plastic but somehow, in some way, it is superior to the iPhone 5's body. It just has that "just use me feel" while the iPhone 5 is like, "baby the F out of me". If i wasn't offered a mere $208 for a 32GB White mint iPHone 5, I would've said yes to the unlocked 5C. Too bad, I'm not going to take this kind of hit on the 5. If they would've offered me $308, I would've just bought the unlocked 5C on the spot. I also tried the champagne 5S which looks terrible in their in-store lighting - you can't tell it apart from silver as much. The gold is just like faded gold; the camera slo-mo is sweeeeet - but everything else including the fingerprint sensor is meh and to be honest, surfing on the 5S is just like my 5 so that was the deal breaker - I expected desktop performance but we aren't close enough yet. iPhone 6 will be the one to get!