I thought the iPhone 5C was supposed to appeal to a more 'mass-market' or for emerging markets, typically aimed at those who couldn't afford the standard iPhones and for Apple to gain a greater market share. At $549 / £469 for the 16GB version, it certainly isn't cheap. In fact, you could get a Samsung Galaxy S4 at a similar price. So why would someone want to buy a plastic iPhone at an extortionate price, even though it may essentially be an iPhone 5 in a plastic housing? Apple have certainly got their pricing wrong on this one. What was the purpose of the iPhone 5C? If anything, it's ruining their premium, high-end brand image.