Looks like the old rumors about carriers no longer subsidizing phones might be true. Just spoke to a rep in the AT&T shop and he said he saw something suggesting the iPhone 6 might be $817. And if you're already on the 10gig plan they lured many of us into then you might be looking at an additional $35/mo per upgraded phone. The math is 817 - 200 up front = 617 / 18 mos = $35. I'm not happy about this at all. What happens when my wife and daughter want to upgrade their phones too? Suddenly my bill has almost doubled.