Ive never considered myself a fanboy, but have had every iPhone incarnation since the Gen1 model...which was arguably the last really amazing iPhone. Yeah it was much slower than my current 5...but the metal case that mimicked the computer lines was beautiful and almost jewel-like. It felt amazing in the hand, and was a work of art. Since that model, and the incredible excitement & expectation that Apples marketing strategists created...with each new model release the buzz has gotten less & less, to a point where there is really little or no real hyped media excitement surrounding the Sept. 10th announcement of new Apple products. Frankly, I'm not at all excited about the upcoming "5s" and certainly not the pop-colored "5c". They are just pathetically poor "new" devices that only offer tiny tech improvements over last years devices yet still command higher prices than most other smartphones on the market. Apple knows that, historically speaking, they will still sell all they can make even with such lackluster innovation & improvement. I believe the public is getting smarter. I believe the post-Jobs Apple is in for a shock this go-round. I predict sales at an all-time low as most people will hang onto their current "5" and simply update to OS7 when it's released. The magic is over...and it's sad.