One of the biggest selling points for the iPhone is the quality of it's camera. I hope that apple continues to focus on this in the iPhone 5 and onwards. I am somewhat surprised that Nikon or Canon has not come out with a phone that focuses on having a quality camera first and phone second. I know many people that no longer use a camera because smartphone cameras have gotten so good, but there still is a lot of room for improvement. I was looking to buy a new point and shoot such as the Canon ELPH 300, but instead I am waiting for the iPhone 5 to see what it has to offer. The convenience of being able to send photos directly from the iPhone is a huge bonus. Serious photographers will probably continue to use DSLR cameras, but they are really bulky. It's much easier to pull out your phone and take a photo.