I have a theory. Its way to far fetched and absurd that you would just laugh at, i know. Last year with the announcement went all gun hoe about the anodized aluminum. They boasted about the level of precision, something that looks like it came from a fine crafted watch. the whole glass and aluminum. This year Apple is going hysterical about how IOS 7 is "simple", "New". My theory is (like i said beyond far fetched) that the iPhone 5C does not exist, yet the iPhone 5S is the low cost model and the iPhone 6 is the complete redesign that fits perfectly with the redesigned iOS 7. Apple has changed in how it operates since Steve Jobs passed , but I don't see them going back to the iPhone 3G & 3GS plastic body. I also do not see Apple having its flagship product prancing around in gold. Apple has the appearance of status that "The rich own iPhones, the poor own the rest". Even their mac products and iPads. All of Apple's products are made from aluminum. the iPad mini's aluminum unibody, the Macbooks, the 5th gen iPod Touch. Even their old school iPods. High standards and precision. There is no way Tim cook, not even if Steve Jobs rose from his grave make this plastic phone look appealing. "The iPhone 5C, made from high end plastic." The iPhone 5S however makes more sense. Same 4' display, but we are adding colors to it. Options of black, silver. Also there is now way Apple is going to go three years of the same 8MP camera, but add 2.0 aperture. The newest rumor that the iPhone 5S will have 1GB of RAM also sort of proves something. Every year each phone from apple gets "better" in they're eyes, which points to the iPhone 6 as being the master flagship device from Apple. Increases screen size, better battery, quad core processor, 1.5 or 2GB of RAM, 12 MP camera...etc. Let me know what you think of my theory.