Ads during Superbowl? Pah, that's nothing! At full time of the most phenomenal sporting spectacle imaginable, what should appear on British TV but the dancing iPod ad. It couldn't eclipse the game though, because not only did it go to extra time, but the game was won by the golden boy of world rugby with the last move of the game! It would be great to think the iPod ad appeared on TV in all 205 countries that were tuned in, but I didnt feel the earth move from 4 billion viewers tapping their feet, so I assume not.