Why does Apple spend almost all it's time and marketing dollars on the iPod? Because Apple knows: 1) Their Computers are way over priced compared to PCs. 2) Their Computers are way under powered compared to PCs. 3) They have lost the OS marketshare war and their marketshare continues to dwindle. Without the iPod, Apple would be in some serious trouble right now with the Mac marketshare contiuing to decline. Jobs has done a lot for Apple's revenue since his return by streamling Apple and by offering a few "Hit" successes like the original iMac and the iPod. What he has not done however, is increased Mac marketshare. Marketshare is ultimately is what will keep Apple's OS alive, not a "Hit" success every now and then--because the "Hit" success does nothing for marketshare. The "Hits" give Apple more revenue to stay afloat, but with the marketshare getting so low revenue is not enough. Companies will simply see the Mac marketshare as too low to develop/support for. If Apple was really concerned with marketshare then they should lower their prices. They have additional revenue coming in now from the iPod, which should correspond to a decrease in Mac prices, but it doesn't. In my view Apple has a few choices: 1) They can dramatically lower their prices, thus increasing marketshare, but taking a significant loss in profits. But once again the iPod revenue should reduce the loss. It's marketshare what is most important at this point. 2) Bring the Mac clones back and rely on it's profits from OS licensing and other software applications like iLife. Apple is in a much better position now to do this than before, because they have more areas of revenue (software packages and iPod). They could still perhaps make laptops, which have unmatched industrial design, but leave low end Macs for the companies making the clones. This would also help with their inferior technology because their is nothing like competition to improve it. 3) Keep their high profit margins on computer sales, don't allow clones, rely on "Hit" successes to sustain the company and continue to lose marketshare to a point where the Mac is simply not viable to develop for thus killing the Mac. Apple could still survive and perhaps flourish making their software and gadgets for Windows. But I want the Mac to survive, not just Apple. The Mac experience is simply the best. I don't want to be forced to use Windows so I hope Apple realizes it needs marketshare more than anything and not just high revenues. I know Apple counts on the iPod boosting Mac sales and marketshare, but I don't see droves of people coming out to buy Macs. I tkink it's time for Apple to consider the clones again. The question is: Is Steve Jobs too stubborn to do this--is he capable of "Thinking Differently?"