iPod rival Creative sings off key in Q4

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Aug 10, 2006.

  1. MacBytes macrumors bot

    Jul 5, 2003
  2. Chundles macrumors G4


    Jul 4, 2005
    A quick view inside the mind of Creative's Product Strategy team:


    "Yep, whatever we're doing is losing us money big time, I vote we continue doing it until the people figure out we're doing the right thing - no matter how long that takes or how bankrupt we go, we keep the status quo, changing tactics is just what our competitors are expecting us to do but we'll show them..."
  3. Passante macrumors 6502a


    Apr 16, 2004
    on the sofa
    Sounds like they adopted the Micro$oft business model. :D

    "Losing money for $ure!"
  4. DUCKofD3ATH Suspended


    Jun 6, 2005
    Universe 0 Timeline
    Ah, it seems like it was just yesterday:

    Creative declares 'war' on Apple's iPod

    Digital music player maker Creative has pledged to spend $100m to out-market Apple in a bid to take the market away from the iPod.
    And not just Apple. Speaking in Singapore this week, Creative CEO Sim Wong Hoo bullishly pronounced: "I'm planning to spend some serious money - I intend to out-market everyone."
    "The MP3 war has started and I am the one who has declared war," he thundered.​

    Now they've got a $100 mill loss.

    Reminds me of the ancient Creative Zen koan:

    Q: What is the sound of a $100 million loss?

    A: "Wong Hoo, you're fired!"​

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