I read this on the BBC News website and I recently was fobbed off with "We don't think a new battery will help" when I visited Apple in Edinburgh over a phone which discharges in hours. A section reads: "Apple demanded that some customers pay 10 times the sum it referred to in its apology. The company told customers this was because of existing damage to their phones that would impair the replacement of the batteries. But Watchdog's investigation found that this is not always the case." http://www.bbc.co.uk/news/technology-43960267 Is this a cynical ploy? Do others recognise this behaviour?