Obviously, Apple's greatest asset right now isn't their hardware, it's just not up to par (speed wise) than the PC counterparts. It's OSX. It's the iApps also, iPhoto, iMovie, iDVD, iTunes and iChat (in a few more revisions) are among the highest praise in consumer apps and Final Cut Pro is probably the single best video editing software period. Exactly what is different hardware wise than PCs? Motherboard, processor, case, video card, power supply. Most of the other pieces are standards, Pioneer A04, Maxtor hard drives and so on. Many in the PC worls believe that OSX for x86 would be the best thing to happen for them. While I don't think that it would be the best road for Apple to take, there seems to be a demand for it. IBM makes killer hardware, Thinkpads have a reputation for being some of the most rock-solid notebooks in the industry. What if Apple were to abanon making their propietary hardware and leave that to IBM (with Apple designing it of course, IBM's are solid but they're ugly) Also, what is the advantage of propietary hardware? There are many PC makers out there that make great hardware, IBM for one, Alienware is another, many of the specialized gaming machines are put together from the best quality parts, so QC can be done without making it propietary.