Firstly, I just want to say, I love Apple's products, and how they do some things, but if I've done all my research on a product such as the MacBook Pro for example, I know the specs I want, I know what I'll be using it for, I know I don't want the Apple Care plan or MobileMe or any other software apple offers.....etc, then I don't need this huge informal overall about all the related products and services I already know about. I went to the apple store today to upgrade my old macbook to the 2.4GHz Macbook Pro, and I told the sales guy that "I knew what I wanted, and I just needed to get in and get out" as I was on a slightly tight schedule. However, this guy continued to want me to buy the Apple Care plan (even though I stated this was my 3rd macbook, I'm a computer engineer major, and I've never had an issue with my macbooks). Now I understand his point of view that one day there may be an issue that happens, but I usually upgrade my macbook every year anyway before the warranty expires....... He also continued to want me to buy the MobileMe service, and again, I know what it is, but it's just not something I want...at this time... I just felt like I was at a car dealership and they just keep trying to throw this sale pitch at you and even though you keep telling them No No Noooo, they still want to get you to buy it. Again, I understand their motives, as some people that come there are completely new to Apple, but for us that know what we want prior to coming to the store and have been apple owners for years (5+), they need to create an express checkout lane or service I think.