I think it is. I think it bothers some people that someone else would spend $9K+ more on a watch just because it's made with a different material. And in their mind that's not a business Apple should be in or endorse. I don't know how to describe it other than class warfare. I personally couldn't care less what someone else spends their money on. But if Apple should only be selling things that 99% of their customer base can afford then I guess they shouldn't be selling a maxed out Mac Pro with 4K display. That's roughly $13K, which is a lot more than 99% of Apple customers can afford.