I was once one of them. One of those who eagerly awaited whatever new features were going to be in the next Keynote. Drooling over the presale. Getting up at 0 Dark:30 in the morning to get in the preorder as early as possible to get the latest device on launch day. Tracking UPS flights from China. The works. But now I'm losing interest. Why do I go to all this effort only to find that within minutes the lead time is already 5 weeks for a new product that has a few new features but honestly nothing that I so desperately need that I'll drop the bucks. I did not preorder on IP7 or AW2. I might like an AW2 but I don't need one. I would sort of like to play with some new stuff on IP7 but my 6plus does all I need and an upgrade, unlocked would be around C$1400 with AC+ and tax. Sorry but at that kind of price it better do an awful lot more of what I NEED better. Not just take better pics and have a brighter screen and a new case color that no one will see because it lives in another case 100% of the time anyway. Apple has done a great job hyping for years but surely it's catching up to them finally?