Beyond the very hit/miss of shows available on i.TV, I get the distinct impression that they are just recording shows straight off cable or satellite. I am so used to the high quality of shows/movies available on Netflix Instant Watch that when I try to watch i.TV, it just seems that the content is being handled so unprofessionally. Some examples: NCIS - has Asian writing scrolling across the top of screen. Some shows have the TV Land logo in the lower right One show had "SunTV" in the lower right area. The naming convention and multi-part strategy is crazy. Some shows have one episode split into anywhere between 2 and 5 parts. Each of these lists as a separate episode. Others have all the parts under one multi-part listing. These last examples correctly show as one episode. 'I Love Lucy' has about 13 low-quality, early shows listed. It also has one epidode of 'Here's Lucy' and one 'I Love Lucy' special listed under 'I Love Lucy'. The latter is of such horrible quality that it is unwatchable. The randomness of available shows is ridiculous. Why would I want to watch some random episode from some random season? How about adding all of Season 1 and then eventually Season 2, etc...? In a previous post, I mentioned the silly way that they list shows. You have to happen upon 'I Love Lucy' in the daily tv guide-type grid and then see if it has any episodes available. The ability to actually find something to watch is very painful. And, no, I do not buy the argument that it is still early in development and it will evolve. Plain and simple - they picked the wrong model. Netflix, Hulu, CBS, ABC, NBC all have relatively simple list methods. Netflix is the best and has the most complete content (by far). Hulu is pretty good and the others have somewhat limited content and are OK. I think he problem is that i.TV started as a tv guide-type app and slaped the streamable stuff into that metaphor. It is awful. I spend more time trying to figure out what is available than I do watching anything. If only Netflix would create an app to view all their Instant Watch content. I would be in seventh heaven. They do it for Roku, xbox and Tivo. Why not iPhone???? i.TV - go back to the drawing board and spend more time on developing a usable metaphor and quality content. Even if you add moe content (which I know you are doing), the way it is being done is being handled very poorly. How about adding a Netflix hook to get their content and bag the way you are doing it? p.s. I would be willing to pay a monthly fee (as I do with Netflix) for high quality content and presentation. Are you listening i.TV?