Ive always felt the White looked classy and intended to buy one this gen but to be honest I bought black because in pictures it is absolutely stunning. But one thing I've noticed is that Apple seems to be showcasing the black almost exclusively in their ads and website. Is this typical or are they just capitalizing on how well the black one photographs? Apple Homepage Apple iPhone Page Apple iPhong 5 Video Ads Personally, Im considering a color switch because I feel that over time the White will look better but I also havent seen one in person yet so I'm not sure if the aluminum is the same tone as the Macbooks. Im not sure why, but the color of the aluminum on white doesnt seem to be consistent in photographs Ive seen.