As a graphic designer—and staunch [white] liberal—my initial reaction is that this is not racist and shouldn't be seen as offensive. This kind of use of color in advertising design is very common, and people have been painted every hue under the sun. Is black out of bounds? I don't think it should be. IMO, it would be offensive if you colored the person black and then attributed some racially stereotypical behavior. But that doesn't appear to be the case in this ad. Though there are some things I question ... "Charcoal Donut" — sounds terrible. Who came up with that? "Break every rule of deliciousness" — This is the one aspect of the ad that borders on insensitive to me. How is the color black associated with breaking rules? This is a tagline that should never have gotten past the brainstorm stage. If they had used a black model, would it have been any more or less offensive? It seems to me that pairing a black model with a "Charcoal Donut" wouldn't have been any less offensive than painting a model black.