It's New Starbucks Logo Day - Still no boobs on the mermaid

Discussion in 'Community Discussion' started by joepunk, Jan 5, 2011.

  1. joepunk macrumors 68030

    joepunk

    Joined:
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    Location:
    a profane existence
    #1
    Just look at that "New" logo

    [​IMG]

    And while you are at it trying to figure out what is new have a read (if you can) of CEO Howard Schultz explaining the whole thing. I start cringing when people go way over the top describing this kind of thing as something radical, life changing, etc. Ok, the short version is "We got a new logo!"

    They (whoever they are) didn't change a thing but take out the words and enlarge the inner image.

    btw, Boobs on mermaids make everything better.
     
  2. maflynn Moderator

    maflynn

    Staff Member

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    #2
    Why does Starbucks continue to monkey with their logo
     
  3. renewed macrumors 68040

    renewed

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    #3
    Looks unfinished. I like the other one a whole lot more.
     
  4. MacDawg macrumors P6

    MacDawg

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    #4
    I don't even like their coffee, much less the logo
    I prefer Dunkin Donuts coffee hands down

    [​IMG]
     
  5. steve2112 macrumors 68040

    steve2112

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    East of Lyra, Northwest of Pegasus
    #5
    It's FOR THE CHILDREN!!! We don't want any innocent children seeing BOOBS on a MERMAID! They may be scarred for life! Why do you hate children?
     
  6. renewed macrumors 68040

    renewed

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    #6
    We all know to avoid Folgers now. ;)
     
  7. wvuwhat macrumors 65816

    wvuwhat

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    #7
    It's almost like they tried too hard. ...But, then fell flat on their face.
     
  8. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #8
    Agree. Plus 1 color = cheaper printing.
     
  9. Brien macrumors 68020

    Brien

    Joined:
    Aug 11, 2008
    #9
    Nothing says trying to fight irrelevancy like a new brand identity. That post seems to preach about how redrawing the line art is something radical. It's not. This identity is pretty flat, and I'm not diggin' it.
     
  10. Tyler23 macrumors 603

    Tyler23

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    Atlanta, GA
    #10
    It's just..boring..It's cleaner, I'll give it that, but it didn't need to be..

    Change it back!
     
  11. renewed macrumors 68040

    renewed

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    #11
    The more I look at it the more I think of recycling. Maybe it uses less ink and therefore is better for the environment? A different type of ink? I'm being serious too.
     
  12. GoCubsGo macrumors Nehalem

    GoCubsGo

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  13. OutThere macrumors 603

    OutThere

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    Location:
    NYC
    #13
    I don't think I ever even actively realized that there was some sort of mermaid in the Starbucks logo. The mermaid alone certainly doesn't immediately cconnect with the brand in my head...the text around the image is important, I think. I don't even drink starbucks, though. Too many summers working in a gourmet cafe have left me largely uninterested in coffee, but with taste for excellence in brewing strong enough to make me avoid Starbucks when I do partake.
     
  14. Melrose Suspended

    Melrose

    Joined:
    Dec 12, 2007
    #14
    I like the first one the best, and it's not because she's topless. It had the most character. The last one looked like an icon - which worked well for all the means of showing it off (print, websites, yatta yatta.. some logos work better on different types of media), but the heavy block lettering also lent a certain type of personality to it. Now it's just too pasteurized looking.

    It's not bad, but not much of a change; just a chop of a the old one.
     
  15. Jaffa Cake macrumors Core

    Jaffa Cake

    Joined:
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    The City of Culture, Englandshire
    #15
    If a mermaid has a scaly tail then clearly it's a fish, so it wouldn't have boobs. However, if it had boobs it would be a mammal and it's tail would be smooth, like that of a dolphin for example.

    Either you have scales, or you have boobs. You can't have both.
     
  16. Disc Golfer macrumors 6502a

    Joined:
    Dec 17, 2009
    #16
    You obviously haven't met any mermaids.

    I think the sign over the original store still sports the boobs logo. Not on their cups tho.
     
  17. RawBert macrumors 68000

    RawBert

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    North Hollywood, CA
    #17
    Boobs.
    [​IMG]

    Why two tails??? :confused: Looks like a bad porno. Yuck.
     
  18. robpow macrumors regular

    robpow

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    Feb 10, 2007
    #18
    It's too flat and white... like a flat white!
     
  19. Pink∆Floyd macrumors 68020

    Pink∆Floyd

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    #19
    I see what you did there ;)
     
  20. iJohnHenry macrumors P6

    iJohnHenry

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    #20
    What? You still think that the stork brings us new mermaids??
     
  21. Don't panic macrumors 603

    Don't panic

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    #21
    never liked the logo, especially the original one, but it's recognizable and it works. it makes sense to drop the coffee part if they want to refocus on different areas, but i think in terms of evolution of the brand they should have just dropped 'coffee' kept 'starbucks'. the current one could have been a successive step.
     
  22. MacNut macrumors Core

    MacNut

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    Location:
    CT
    #22
    Are we not supposed to call the company by name anymore, just point.

    Where are we going for coffee, I dunno the mermaid place.
     
  23. renewed macrumors 68040

    renewed

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    Bemalte Blumen duften nicht.
    #23
    Merperson ;)
     
  24. MacNut macrumors Core

    MacNut

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    Jan 4, 2002
    Location:
    CT
    #24
    I doubt you want to look at a merman.
     
  25. Abstract macrumors Penryn

    Abstract

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    #25
    I really like how the new logo doesn't detract from the shyte-ness of their coffee.
     

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