I know this has been asked a thousand times before and during MWSF08 Jobs even said the 'buying' model didn't perform as expected, but upon inspecting the comments on a variety of new movies in the store, every one I checked had within the first 3 comments "Let us buy the movie." I would like to know what your thoughts are on this renting model and would you actually prefer to buy the movie? Now that the majority of studios are on board the choice of movies available has improved but now we can't buy these new movies we can only rent. Why do Apple/Studios keep shooting themselves in the foot? With the better selection of movies available the buying model will work and would be more lucrative for both Apple and the studios. I just can't figure out their thinking? Its not hard is it? Let people that want to rent, rent and people that want to buy, buy. Also is it my imagination that Dodgeball was available to buy but now the rental model is with us we can now only rent it? So my question is... now that the majority of studios are on board and the quality and selection of movies has and will continue to increase would you now prefer to buy your movies instead of rent? I have been a 'buyer' all along and always will be. Renting is bad economics in my opinion. The store comments seem to suggest a lot of people also prefer to buy rather than rent.