iTunes Music Video Store

Discussion in 'General Mac Discussion' started by coolsoldier, Jan 27, 2004.

  1. coolsoldier macrumors 6502

    Jan 7, 2003
    The 909
    I think the iTunes music store could pretty easily one-up its legal and illegal competitors by adding music videos to the songs that have them. Apple could bundle the Protected AAC audio they already provide with MP4 video (I don't think its really necessary to encrypt the video since a music video without the music isn't really useful) into a .mov file. Since iTunes is capable of playing the audio tracks of QuickTime files just like any other song, and cmd-R reveals the movie in the finder to open in QuickTime player, this shouldn't be too hard to implement. Also, 3-5 minute music videos don't have the bandwidth problems that have been discussed with films.

    This would benefit Apple in several ways:

    --Gives Apple a more substantial claim against their competitors than the rather tenuous claims of AAC vs. WMA.
    --Gives peer to peer users a reason to pay for music (Music videos are rather hard to find on p2p networks)
    --Advertise QuickTime to windows users, both that they have it (it seems obvious but I know widows iTunes users who did not realize that using iTunes also means having QuickTime) and also that it doesn't suck anymore.
    --Music Videos are designed as promotional tools anyway, so licensing shouldn't be a problem.

    Also, it would segway nicely into the introduction of a video iPod ;).
  2. Chip NoVaMac macrumors G3

    Chip NoVaMac

    Dec 25, 2003
    Northern Virginia
    I like the idea. An iPod Movie device with the same height and depth, maybe 50% thicker with a screen that is nearly the size if the current iPod.
  3. jholzner macrumors 65816


    Jul 24, 2002
    Champaign, IL
    I think this is a GREAT idea and would put apple further ahead of the competition. How much would peopel be willing to pay for a video of a song they are buying?
  4. oldschool macrumors 65816


    Sep 30, 2003
    Well, the new TOXIC music video could fetch quite a premium...

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