You want more, better and cheaper?!? Why would it take all three? You wouldn't move it was the same content, same ease of access, but cost less? Sure you would move. How about more content, same access, same cost? You are moving again I would think. Okay, now how about more content, easier access, but costs more? That is the game that Apple wants to play. Would you pay $2 more per month to have voice activated TV control? What about $10 more per month to have access to each station's entire media library, including streaming sports games to all your devices?
Hopefully we will get better stuff. And if we get better stuff, well then I'm willing to pay more. That works for me.
Well okay yes I would pay for better, but more is not always better. Easier, I am not sure what is easier other than having my iTunes content available with my Direct TV content. I hate having to switch devices to watch different things, so yes, I would pay a little more to have it all on one box.
Voice control I do not care for. We have it with our Xbox Kinect and it works great, watching Hulu you can tell it to pause, find a show, etc and works great, but it gets old fast and a remote is far easier/faster; so I would not pay more for that and I certainly would not want to pay monthly for it.
So yeah, let me consolidate my Apple TV and Direct TV boxes into one, give me internet streaming and live shows, let me record what I want to the cloud to watch anywhere at anytime and give me a la carte selection and I would pay more for that than I do now. But the cavet HAS TO be that I am allowed to add any internet based app or content I want. No walled garden, no restricting what I can and cannot access, ie Airplay for Hulu type crap. Otherwise it is a fail, so long as there is content out there that I can access on other devices or via a HT PC Server that I cannot access on this new device/service then it fails...maybe just a little, but it still fails.
This is where ideas like Plex really hit it out of the park, if only they could access DRM content you paid for. I have Plex on my Smart TV, it is SOOOOOOO close...so something like that, a combined full content serving device, that I can control, yeah I would pay for that.