It seems newer. I know many people wanted the 5s but then I thought about it and was like, hmm.. how would anyone know I had the new one? But there's something about the c. Not sure why it's so attractive. There's so much power in such a casual device. And of course there's the question of going shopping for 5c accessories. I'm guessing that they all have to be developed because it is the phone with the new design.