Just been listening to Steve Jobs and his cronies telling the analysts what is happening with Apple. Hold on to you hats, Apple is really really bullish, but unlike much of the sales blurb normally reserved for such announcements, they have the figures and the strategy to back up the claims. As the main beneficiaries of the success of OSX, Apple believes it will be the leading software developer in the industry and are not phased at all by MS. They have modest expectations of figures, but if the economy improves even slightly, Apple bottom line will fly and continue to strengthen their ability to innovate and stay ahead of the competition. The sales strategy is really aggressive and focussed, hinging on the stores for spreading the Apple word. Also agents, 8000 3rd party store placements, some direct sales people targetting businesses, education and government. And this is a really brief list of some of what was said. 40% of macs sold in Apple stores are to first time Mac buyers. 7% of the laptop market is held by Apple No 3 supercomputer runs Panther consumer OS and cost one tenth of the cost of the number one computer and took one tenth the time to set it up. Another 11 stores to open by next Back to School Apple stores are already in profit, stores will be selling genuine Christmas gifts going way beyond pure computer sales. They have two formats for stores 30 foot wide and 45 foot wide, and due to the new image and bulk buying, operating costs are down 10%. Staff turnover is the lowest of any corporation in the US. In store servicing, next day collection, sessions at genius bars bookable via internet. The trafic is already so high they will not be advertising their store promotions. The iPod is not going to go below 1000 song capacity, so flash storage is not going to happen. The TV market may be in their sights, but not integrated with computers. The mobile phone market per se also not in mind, because you have to go through third parties to get a service for your handset, but will continue to develop Panther to take advantage of bluetooth phones and syncing phones with laptops. 80% of all legal downloads of music are via iTunes. iTunes is not a money-spinner, and is the tool for selling profitable iPods, which offset the investments in iTunes and then some, therefore, the question is, why are Napster under the impression they can make money. $4.5bn in the bank, a conservative policy making the money work as a comfort zone- hints at acquisitions but only if they can meet the strict Apple criteria. Investing $500m in R&D this year, and the only player in the industry investing to such a high level through recession. If the economy expands very modestly Apple will fly. At $8bn they have potential for 7% net profit. One to one education is the future face of selling to education, selling in lots of 38000, 25000, 5000 laptops to various school districts. Apple will be the number one software developer due to being the main beneficiary of OS development. I expect there is loads more, cant remember.