So, most of us on this forum have been using cell phones for a long time. Most, if not all of this headache about our phones have come from the carriers. The full cost of an iPhone 5 is $649 (16GB), $749 (32GB), and $849 (64GB). We have grown so accustomed to paying "Less" for our phones its become a hard habit to break. I think that most of us here have an iPad2 or iPad3 at this point. Those can be used with a carrier and cost $629 (16GB), $729 (32GB), and $829 (64GB). Knowing that, is there a reason why we should continue to pay these Cell phone companies "subsidized pricing" for a commitment of 2 years? I think not. Just some food for thought...What would the carriers have to do if we began buying our phones outright without extending our "agreements"? They would have to figure out a way to entice us to stay with them. In other words, they would be forced to create better service for their customers because they would have no way to "lock" us into their service! Better rate plans, better features, etc. Most of us on this forum who have ordered from the carriers know that it was a little difficult. Ordering form seems to have been the preferred way since they know how to deal with this kind of demand. When sells a new iPad, there is the mass hysteria, but the orders arrive and the customers are happy. How many of us have had an issue ordering a new iPhone 5 because of an "upgrade issue"? I would venture to say that a lot of us had to call the carriers for some reason or another due to "Upgrade Eligibility". I know this is a long shot, because most of us have been buying cell phones with a contract since the dawn of time. But, if more of us can pay a little more $$ for our shiny new iPhone 5 and not have a contract what could happen? We have a discount through my company and we also share our account with my parents and my sister. We have done everything possible to get our monthly cost down to a "reasonable" area, but we still pay too much. I have ordered a new iPhone 5 (32GB White-$749) for my wife, and it should arrive soon. We are both eligible for a discount on our lines. But on Friday, I will pay full price for my iPhone 5 (64GB Black-$849 because I am tired of playing the Cell phone companies games. Are you? Let me know your thoughts please.