just received this via Facebook: "I'm looking at buying a new phone. I knew iPhones were expensive, but not 7x the price of their rivals! That's an increase of like 700%! Insane. Are people £600 just to have a picture of an apple on the back of their phone? I genuinely don't understand how they are so popular. Sure, they are 'good', but not 7x the price good. Although they are 'cool', they aren't impressive anymore, as everyone has them. No more cool than phones much cheaper than them. If anything, having an iPhone that expensive makes people think you are gullible to being financially raped. I know lots of intelligent people have iPhones, so there must be reasoning behind it. I don't think any of my iPhone owning friends have such low self-esteem they would be desperate enough to buy an iPhone to look 'normal'. As you are a highly intelligent person, with a good self-esteem, and a rational mind, please help me overcome my ignorance". My answer will cover: Samsungs nearest rival is not 7x cheaper. And if a phone is 7x cheaper then it is not a near rival The way the software and hardware are designed by the same company, making it more secure and smoother No need for virus software The way it syncs with my other apple things (he doesn't have anything else so this will not mean much) Regular and free updates to the software What would you guys cover off?