Just saw MI: ghost protocol

Discussion in 'iPhone' started by imeth, Dec 31, 2011.

  1. imeth macrumors regular

    Mar 23, 2011
    Love seeing the black iPhone 4 or 4s being used. I wanted the white and regret black but not anymore. Also the case they were using looks like incase snap on?? Anybody else ?
  2. DroidRules macrumors 65816

    Aug 10, 2010
    I really don't care if iPhone is in a movie. I may think, hmmmm, that person is using an iPhone but it doesn't enhance the viewing experience for me. It could be an old nokia for all I care.
  3. Comeagain? macrumors 68020


    Feb 17, 2011
    Spokane, WA
    But for some people, they like having the same phone as a movie star.
  4. iSayuSay macrumors 68040


    Feb 6, 2011
    So many Apple campaign on movies nowadays. But on Ghost Protocol, the iPhone is really hidden well, it was encased and no Apple logo whatsoever, although we can know in a blink of an eye.. whoa that's an iOS lock screen :D

    But for you who understand how things work, I don't really get it. How is this sponsorship works?
    Do producers pay Apple for using its products on their movies? Or does it happens the other way around?

    Is it Apple that want to do some marketing campaign? or the producers want the movies to look good and cool by using Apple?
  5. thelookingglass macrumors 68000

    Apr 27, 2005
    I'm pretty sure Apple paid for the product placement in the movie. Corporate logos aren't typically that prominent unless there's paid sponsorship involved. There were iPhones and MacBook Airs in very prominent positions throughout the movie.
  6. Arnezie macrumors 65816


    Oct 10, 2011
    Where did the op say it made it a better movie ,he was just commenting that it was there and what case they used. Get over yourself.
  7. imeth thread starter macrumors regular

    Mar 23, 2011
    Coming from a guy with "droid" in his name.. Yeah ok Motorola & android sucks
  8. ChillyPepper macrumors newbie

    Dec 31, 2011
    If you've realised, the director is Brad Bird. He directed The Incredibles and Ratatouille under Pixar. You can see where this goes.
  9. scaredpoet macrumors 604


    Apr 6, 2007
  10. thelookingglass macrumors 68000

    Apr 27, 2005
    One can draw that inference, sure, but there's nothing in that article that states conclusively one way or another that the product placement wasn't paid for. Surely there are more voices at play in a big budget film than just the director's.

    I admit, when I saw an iPhone in the movie I thought: "there's no way iPhones would be used in real life. The battery would drain too quickly!" lol ...
  11. Weaselboy Moderator


    Staff Member

    Jan 23, 2005
    This article touches on the same issue. Although Apple denies they do product placement they are listed as an "official partner" in the credits.

    I enjoyed the movie but thought at times it was one, long Apple/BMW ad.
  12. hobo.hopkins macrumors 6502a


    Jul 30, 2008
    I definitely agree with sentiment; there was a BMW logo prominently displayed in probably half or more of the movie. Didn't detract too much though.
  13. lordofthereef macrumors G5


    Nov 29, 2011
    Boston, MA
    You, my friend, are living proof that people buy items based their popularity.
  14. DroidRules, Dec 31, 2011
    Last edited: Dec 31, 2011

    DroidRules macrumors 65816

    Aug 10, 2010
    Yeah, those people are called losers. IF they get self worth because X movie star has the same phone then they have major issues, ones that can't be helped by their favorite actor using the same phone they have.

    Wouldn't know as I have never used an android OS product. Used a motorola before, wasn't bad. You have meth in your name, does that mean you're a tweaker?

    Obviously you have some reading comprehension issues.... never said OP said it made the movie better..... I said it doesn't enhance MY movie experience. He did say he loved seeing it in the move, but take that as you will..... So take a bit of your own advice. ;)
  15. thewitt macrumors 68020


    Sep 13, 2011
    Product placement on feature films results in huge sales, across many different products.

    Angelina Jolie wore a specific pair of sunglasses several years ago in one film and they sold over 100,000 pair the week after the film's release. A friend who owns a branded high end eyewear shop says they have to follow movie stars very closely to know what inventory to carry. It can make the difference between having a $20,000 week and and $50,000 week in terms of sales if they have the "in" glasses in stock. Manufacturers need to be ready as well to catch the spike in demand, as it's fickle as well and will fade quickly.

    It's just a fact of retail and why people buy what they buy.

    I guarantee that Air and iPhone sales were boosted by this film, as well as any other form of advertising.
  16. kaizenmx, Dec 31, 2011
    Last edited: Dec 31, 2011

    kaizenmx macrumors regular

    Oct 22, 2011
    Seriously, watching the movie while characters using apple products as a means of high gadget made me LMFAO.

    Seriously, is MIF really that low in budget that their last resort is to use some kind of public prdoucts for their inventory gadgets??


    I know it's just a movie, shut it.
  17. iceterminal macrumors 68000


    May 25, 2008
    Dallas Tx.
    I'm more of the type of person that doesn't care what others think of my property, or what movie/tv show it might be shown in.
    I don't buy things for what someone else might think. I buy them because of what I think.

    But yeah, I'm a rebel.
  18. cipher29 macrumors regular


    Mar 6, 2009
    Nokia is classic for movie product placement of their phones. As a Nokia fan, I always enjoyed that!
  19. tanneritekid macrumors newbie

    Oct 12, 2011
    After seeing the movie and all the apple products in it. I wonder if they had a prototype "mini ipad"?

  20. sentinelsx macrumors 68010

    Feb 28, 2011
    Casino Royale had Craig using Sony Ericcsson. So was Quantum of Solace.
  21. MuGeN PoWeR macrumors 68030

    MuGeN PoWeR

    Jun 29, 2011
    can anyone tell me what macbook air case was used in the movie?
  22. dickdaney macrumors regular

    Dec 10, 2009
  23. EmbraceTheOne macrumors 6502a

    Aug 26, 2011
    Before I say anything..

    MI: Ghost Protocol = Best movie of 2011.

    I said to my friend halfway through the movie, "I love how it's all iPhones and Macs.'
  24. LeeM macrumors 6502a

    Jan 1, 2012
    Watch Morgan spurlocks greatest movie ever sold, it gives an insight into how these movie partnerships work.

    Im quite looking forward to going to see MI when I get the chance
  25. 3bs macrumors 603


    May 20, 2011
    Dublin, Ireland
    I really enjoyed it but I wouldn't go as far as saying it was the best movie. I've seen a lot of movies this year so can't remember which I would say is the best but I really liked The Girl with the Dragon Tattoo despite my hatred for Daniel Craig for replacing Pierce Brosnan as James Bond. I'm not old enough to have seen the older James Bond movies so I'm not saying Pierce Brosnan was better than the previous ones but I definitely liked him more than Daniel Craig

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