Lego tries to sell less blocks in the US

Discussion in 'Politics, Religion, Social Issues' started by cube, Sep 7, 2016.

  1. thermodynamic Suspended


    May 3, 2009
    Yeah, that's weird they want to sell fewer in the US (and while trying to build more sales elsewhere in the world??) Seems like they're trying to break the laws of economics by forcing reduced sales? Or imposing a goofy sort of communism... Either way, especially in a global economy, shoving away sales seems cuckoo to the core...
  2. cube thread starter macrumors P6

    May 10, 2004
    It could be to avoid overexpansion risk.
  3. jnpy!$4g3cwk macrumors 65816


    Feb 11, 2010
    Is this religion or a social issue?
  4. Praxis91 macrumors regular


    Mar 15, 2011
    Have they been taken over by the government? That's the only way to explain that kind of stupidity.
  5. thekev macrumors 604


    Aug 5, 2010
    They cut back on advertising in the US, presumably due to inability to meet demand. It mentions new lego factories, but new factories only make sense if they anticipate sustained demand in corresponding markets.
  6. sim667 macrumors 65816

    Dec 7, 2010
    It sounds that they're struggling to supply the demand in america, so scaling back advertising in the US means less demands, and allows them to focus on preparing their plants for the Holiday season demand (for which there'll be some big franchising with holiday season films etc).

    The notion that they're "imposing a goofy sort of communism" is just ridiculous. :rolleyes:
  7. vrDrew macrumors 65816

    Jan 31, 2010
    Midlife, Midwest
    The only way to explain it would be by reading the article. It makes it very clear why they are pursuing the strategy that they have announced.
  8. Khalanad75 macrumors 6502


    Jul 8, 2015
    land of confusion
    With the price of Lego's now, I am surprised the demand keeps going up.
  9. cube thread starter macrumors P6

    May 10, 2004
    What was this site about?
  10. sim667 macrumors 65816

    Dec 7, 2010
    Well don't let business strategy get in the way of getting the jibe in at a totally unrelated government.
  11. ActionableMango macrumors G3


    Sep 21, 2010
    The article does explain it. Too many people comment without reading the article. I've been guilty of that myself.

    But the article's title is sensational click-bait. Lego reducing marketing, making new factories, and increasing production is not the same thing as "Lego trying to stop Americans from buying more bricks".

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