Lego tries to sell less blocks in the US

Discussion in 'Politics, Religion, Social Issues' started by cube, Sep 7, 2016.

  1. thermodynamic Suspended

    thermodynamic

    Joined:
    May 3, 2009
    Location:
    USA
    #2
    Yeah, that's weird they want to sell fewer in the US (and while trying to build more sales elsewhere in the world??) Seems like they're trying to break the laws of economics by forcing reduced sales? Or imposing a goofy sort of communism... Either way, especially in a global economy, shoving away sales seems cuckoo to the core...
     
  2. cube thread starter macrumors G5

    Joined:
    May 10, 2004
    #3
    It could be to avoid overexpansion risk.
     
  3. jnpy!$4g3cwk macrumors 65816

    jnpy!$4g3cwk

    Joined:
    Feb 11, 2010
    #4
    Is this religion or a social issue?
     
  4. Praxis91 macrumors regular

    Praxis91

    Joined:
    Mar 15, 2011
    #5
    Have they been taken over by the government? That's the only way to explain that kind of stupidity.
     
  5. thekev macrumors 604

    thekev

    Joined:
    Aug 5, 2010
    #6
    They cut back on advertising in the US, presumably due to inability to meet demand. It mentions new lego factories, but new factories only make sense if they anticipate sustained demand in corresponding markets.
     
  6. sim667 macrumors 65816

    Joined:
    Dec 7, 2010
    #7
    It sounds that they're struggling to supply the demand in america, so scaling back advertising in the US means less demands, and allows them to focus on preparing their plants for the Holiday season demand (for which there'll be some big franchising with holiday season films etc).

    The notion that they're "imposing a goofy sort of communism" is just ridiculous. :rolleyes:
     
  7. vrDrew macrumors 65816

    Joined:
    Jan 31, 2010
    Location:
    Midlife, Midwest
    #8
    The only way to explain it would be by reading the article. It makes it very clear why they are pursuing the strategy that they have announced.
     
  8. Khalanad75 macrumors 6502

    Khalanad75

    Joined:
    Jul 8, 2015
    Location:
    land of confusion
    #9
    With the price of Lego's now, I am surprised the demand keeps going up.
     
  9. cube thread starter macrumors G5

    Joined:
    May 10, 2004
    #10
    What was this site about?
     
  10. sim667 macrumors 65816

    Joined:
    Dec 7, 2010
    #11
    Well don't let business strategy get in the way of getting the jibe in at a totally unrelated government.
     
  11. ActionableMango macrumors G3

    ActionableMango

    Joined:
    Sep 21, 2010
    #12
    The article does explain it. Too many people comment without reading the article. I've been guilty of that myself.

    But the article's title is sensational click-bait. Lego reducing marketing, making new factories, and increasing production is not the same thing as "Lego trying to stop Americans from buying more bricks".
     

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