Lessons From The Past: Five Mistakes Apple Isn't Repeating ...

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Feb 15, 2006.

  1. MacBytes macrumors bot

    Jul 5, 2003
  2. nbs2 macrumors 68030


    Mar 31, 2004
    A geographical oddity
    What on earth? I really thought the author had some interesting points. but this was stupid? I don't need your opinion on the intel transition when it isn't irrelevant....:mad:
  3. shamino macrumors 68040


    Jan 7, 2004
    Purcellville, VA
    The author kept on referring to the Lisa, but he left out the biggest reason it flopped - the price.

    Lisa sold for over $5000. When suitably equipped for business uses (more memory and a hard drive), the price approached $10,000. At this point we're talking about prices approaching gear from companies with better reputations. Like Xerox's Alto (and later Star) systems, and some of the smaller offerings from DEC, HP and IBM.

    The first Mac's pricetag was also way too high, but it was at least within reach of customers.

    Even then, Apple almost killed the Mac by not shipping any development tools that could run on it. Applications had to be cross-compiled using a Lisa, adding at least $5000 to the pricetag for any development system. It wasn't until third party companies (like Lightspeed, later Think!) releases Pascal and C compilers that mere mortals could attempt software development.

    Compared with the Apple II, which had a BASIC interpreter and mini assembler in ROM - so any and all customers could develop software without buying any additional hardware.

    Fortunately, Apple did learn this lesson. I'm very happy that Apple gives away their developer tools these days (free download, preloaded on every Mac sold, on every OS X install CD.)

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