Long time lurker, but never made a user name to post... so here we go! I have an interesting question and I can not find an exact answer through any amount of searching in these forums. So you are limited to one purchase of an iPhone 3G at a subsidized price of 199 or 299 (assuming you are eligible). What were to happen if you just went back into the store and wanted to buy another one? Couldn't you just buy another one on the same cell line and pay the unsubsidized price of $499? Doesn't it just reset your contract - ie: a few days after resetting your contract with a iPhone 3G you then reset it AGAIN with this new unsubsidized phone. Otherwise, how else would you be able to replace a broken iPhone on the same line? And finally, doesn't this just show that anyone can repeat the process and buy 10+ for resale on ebay with their single line, simply extending their contract each time (because they are paying the full "early upgrade" price)? Would att/apple allow you to just keep doing it? Maybe I am entirely wrong, but wouldn't this explain the mass of ebay sales? I have no urge to do this myself, so I figured I would ask.