Like with members of the opposite sex, looks matter! they may not be everything, but they matter, and they matter to most people more than they'll admit. I say this, because although I have been a loyal Iphone user since the 3G and loved it, since Galaxy Nexus and now the Galaxy S3 and hearing the buzz over some of the new Android devices, combined with a little bit of boredom of the ios interface after using it for a few years, I felt compelled to at least check one of these Androids out. I was thinking of buying a Galaxy S3 on one of my AT&T lines and use it for a couple of weeks along with my new Iphone 5 and see how I liked it. I went to check it out at the AT&T store and I just thought it was an ugly phone! And looking around the store, there are so many ugly, cheap looking Iphone competitors! They just don't compare to that premium look and feel of an Iphone. While hardcore technophiles may care a lot about specs and usability and not about looks, sales wars are decided by the casual consumer, and many of them choose Iphone on looks and ease-of-use. If Samsung made a high quality, extremely sleek looking phone, Apple-ish looks and build quality (let's leave the lawsuits out of it, I'm just saying if they had a stunning design)...and combined it with Android Jelly bean I think it'd be enough to possibly make me want to switch. It's a testament to Apple's design team that I still think the Iphone 4/4S is the best looking phone even after almost 2.5 years since introduction.